Digital Marketing Leader | Performance Strategist | Growth Strategy
Bangalore, India | 📧 E-mail
Improved ROAS by 33% by deploying ML-based campaign optimisation. Cut manual hours by 40%.
Moved SEM operations internally, unlocking 15–20% cost efficiency. Upskilled team in bid strategies.
Boosted viewability above 80% via PMPs and mobile-first creatives. Increased CTR by 25%.
Localized campaigns in high-competition cities. Achieved 3x ROAS and +25% MQL conversion.
Achieved 3.2x ROAS and −28% CPL via custom creatives, CRM sync, and regional targeting.
Scaled Santoor, Yardley & Enchanteur via CRM automation and CRO. 2.3x sales increase in 6 months.
Lead – Performance Media (2019–Present)
Oversaw $147M media budget. Clients: Apple, Lego, Disney+.
Group Head – Biddable Media (2015–2019)
Clients: Amazon, Toyota, Wipro, Jockey. Delivered 8.25% avg. CVR.
Assistant Account Manager (2011–2015)
PPC campaigns for Nike, M&S, Virgin. 8–10% conversion rates.
Paid Media, SEM, SMM, Programmatic, Attribution, CRM, Growth Marketing, Leadership
Google Ads, Meta Ads, GA4, DV360, SA360, TTD, Adobe Cloud, Salesforce, CDPs, DMPs
Open to leadership roles in digital marketing, paid media, and growth strategy. Let’s collaborate.
📧 yokesh80001@gmail.com